The Problem
With the rise of e-commerce giants such as Amazon and Alibaba, consumers are increasingly
turning to online shopping for convenience, selection, and competitive pricing. However,
there is still room for smaller, niche ecommerce apps that cater to specific demographics
or offer unique products or experiences. Building an ecommerce app that effectively meets
the needs of these consumers can lead to significant growth and success in the competitive
online marketplace.
Our Goal
Create an ecommerce app that offers a unique selection of niche products or caters to a specific
demographic, providing a personalized and seamless shopping experience
What is an Ecommerce App?
An ecommerce app is a digital platform that allows users to browse and purchase products or
services online using their mobile devices or computers. It provides a convenient and efficient
way for customers to shop for a wide variety of goods and services from the comfort of their own
homes, without the need to physically visit a brick-and-mortar store. Ecommerce apps can also offer
features such as personalized product recommendations, secure payment options, and order tracking
to enhance the shopping experience. Overall, an ecommerce app is a powerful tool for businesses
to reach a wider audience and expand their sales in the digital marketplace.
Design Process
Research
- Defined research goals: The research team defined the goals of the research,
which included understanding user behavior, identifying pain points, and finding
areas of improvement for the app.
- Recruited participants: The research team recruited participants who matched the
app's target audience.
- Conducted interviews: The research team conducted one-on-one interviews with
the participants to gather in-depth insights about their shopping habits, preferences, and pain points.
- Developed personas: Based on the data analysis, the research team developed personas that represented
the different types of users who would use the app.
User Personas
Pain Points
Site Map
User Journey Map
Low Fidelity Wireframes
Hight Fidelity Wireframes
Design Style Guide
